IGNEOUS

PRODUCT DESIGN

We Are Here addresses the lack of awareness and misconceptions surrounding the rights of undocumented immigrants, DACA recipients, and TPS holders. Many struggle with their legal status due to misinformation. Our goal is to empower them by providing accurate, accessible information, fostering security and confidence.

IGNEOUS MOCK UP

BRAND STRATEGY

THE PROBLEM

The lack of a refined, immersive movie-going experience that seamlessly blends fine dining with cinema.

VOICE

Sophisticated, Glamorous, Authentic, Luxury, Cinematic.

THE GOALS

Lumiere’s objective is to be the perfect experience for movie goers to enjoy feature films accompanied by fine dining and luxury.

TONE

We are passionate about providing exceptional service and creating memorable experiences for our guests through our knowledge of cinema and the culinary arts.

VISUAL IDENTITY

BRAND SYMBOL

In the development of the brand emblem for Lumiere, I drew inspiration from the luxurious and glamorous aesthetics of Art Deco.
The iconography portrays the theater as a beacon of light, with rays extending outward, symbolizing its influence and reach. The wordmark has been designed to evoke the image of a theater stage, complete with open curtains, thereby positioning the brand as a central showcase. Overall, this emblem encapsulates the essence of high-end luxury and cinematic excellence, reflecting the unique identity and aspirations of Lumiere.

PRODUCT DESIGN

KEY FEATURES

  • Effortless Reservations: Book seats, choose meal options, and secure a premium experience with ease.

  • In-Theater Ordering: A discreet, intuitive way to order food and drinks without disrupting the movie.

  • Personalized Experience: Save preferences, earn rewards, and get exclusive access to special screenings.

THE OBJECTIVE

To elevate the experience, our app sought out to seamlessly integrate dining and entertainment, allowing guests to browse showtimes, reserve seating, and order gourmet meals—all from the comfort of their home.

LUMIERE

LUMIERE

BRAND

STRATEGY

BRAND

STRATEGY

VISUAL

IDENTITY

VISUAL

IDENTITY

PRODUCT

DESIGN

PRODUCT

DESIGN

IGNEOUS SECONDARY LOGO

SLIDESHOW WITH PATTERN

AS THE BACKGROUND

IGNEOUS LOGO

EDITORIAL

MOCK UP

INDIVIDUAL

PACKAGING

MOCK UP

PACKAGING

In the development of the brand emblem for Lumiere, I drew inspiration from the luxurious and glamorous aesthetics of Art Deco.
The iconography portrays the theater as a beacon of light, with rays extending outward, symbolizing its influence and reach. The wordmark has been designed to evoke the image of a theater stage, complete with open curtains, thereby positioning the brand as a central showcase. Overall, this emblem encapsulates the essence of high-end luxury and cinematic excellence, reflecting the unique identity and aspirations of Lumiere.

FULL PACKAGE FROM

DIFFERENT ANGLES

POINT OF SALE

MOCKUP

(FIX IT FIRST)

COUNTER

POS

SITE MAP

LOW-FI WIREFRAMES

PERSONAS SLIDESHOW

FINAL PRODUCT

LET'S CONNECT

LET'S CONNECT

LINKEDIN

LINKEDIN

INSTAGRAM

INSTAGRAM

@SERGIO HERNANDEZ 2025. ALL RIGHTS RESERVED

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